Friday, September 25, 2009

Is Canada missing the Web's Potential? - Thanks to member burgerman at for pointing out this story on the CBC. The title of the article is "Google exec says Canada missing web's potential".

In the article, an executive from Google talks about how Canadian businesses aren't advertising online as much as other countries with similar tech knowledge.

"businesses in countries such as the United States and the United Kingdom, where between 15 to 20 per cent of all advertising is done online, have taken to the web much faster than their Canadian counterparts and are therefore gaining an edge in international competitiveness

According to the Interactive Advertising Bureau of Canada, online advertising revenue has more than quadrupled over the past five years to $1.6 billion in 2008 or 11 per cent of all spending. I am surprised by this statistic from the article and thought online advertising would have a higher % of all spending by now. If it grows to the level of other countries and above, it shows there is still a lot of potential to develop websites and take advantage of businesses looking to advertise online. For example, you could build a website about your local area offering original content on attractions and events, and get advertising from hotels, motels, resorts, restaurants, accountants, lawyers, etc.

Here is a link to the full article:


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