Monday, May 30, 2011

Name Game - Naming Your Business

I came across an interesting online article this morning on naming a business.

As soon as I saw the headline it made me think of domain names, and I wondered if domains would come up in the article.  They give a real-life situation of a business that was looking to change it's name and why, and there are some tips from a business naming agency on what to consider.

When you think of all the new businesses and start-ups that will be created in the coming years, and the naming choices and domains that will be available to them, you have to think it's almost gettig to slim pickings.  Not to mention being able to find a good Twitter username.

Some interesting points from the article were:

Management spent time brainstorming internally and, while they came close a couple of times, ultimately they couldn’t come up with a name that adequately fit the company’s vision.  Plus, the potential names they did come up with did not have the accompanying URLs available

your firm's name can boost brand equity, create valuable public relations and marketing momentum and ultimately drive sales

Your name is the first and most visible representation of your brand

many entrepreneurs fail to recognize that choosing a business name isn’t about themselves, it’s about the end user. If it doesn’t click with your customers, then it’s a wasted opportunity

Keep your name short and simple and easy to spell, Mr. Javed advises. You want your clients and customers to not only remember your moniker, but be able to easily look it up, online for example, and refer you to others

Another typical faux pas for entrepreneurs is naming the firm after themselves – unless it supports your brand position; think fashion designers (and real estate agents).

Your family name won’t distinguish you from a sea of others or inform customers of what it is you do.

An available domain name should be a key consideration when choosing a business name

Finding the ideal business name isn’t easy, and with more companies launching into the marketplace, it’s becoming harder to get that one name that will help you stand out from the crowd

You can read the full article here:


Saturday, May 21, 2011

My Favorite Affiliate Program

Check out today's domain deals at Godaddy

With all the talk about PPC decline and looking for other income streams from domains, I thought I would point out one of my favorite affiliate programs.  You can see a banner for it at the top of this page, above this post, and my affiliate link is here:

The program is called SFI.  It features on online store where the company offers it's own products, and affiliates can list their own items or services for sale.  It also features Pricebenders auctions, which are similar to penny auctions.  Anyone in the world can join the affiliate program, and there are many ways to earn.  You can also refer others to the affiliate program, and you'll earn a percentage of what they do.

SFI is part affiliate program and part network marketing.  It is a good general program to offer on a page, because out of everyone who visits your webpage, there are always some who are interested in making more money.  People can join free, log in to the members area, and find all the resources and training on how to get started.  And you don't need to buy anything yourself, you can earn income just selling products and referring people to the site.

What I like about this affiliate program:

- you can join for free
- people from all over the world can join, good for international traffic
- diversity of products, sell your own products
- lots of links, banners, and marketing tools available
- great reports so you can see how you're doing
- Better Business Bureau accredited
- in business for over 10 years
- earn income from your efforts, and the efforts of those you refer, forever (kind of like a type in traffic domain)

I am doing well enough in SFI so that it doesn't matter if you join or not, but I thought I would point out a program that works for me.  If you have work at home traffic, or traffic interested in making money online, this is an affiliate program that you should be incorporating into your marketing.

Tuesday, May 17, 2011

Mark Pincus of Zynga featured in Vanity Fair

I was in the checkout line at the supermarket today and noticed the latest issue of Vanity Fair beside me.  Katy Perry on the cover in a nice outfit.  I also noticed one of the articles mentioned on the cover had to do with Mark Pincus of Zynga.  Most domainers know that Zynga is the company that runs popular games on Facebook such as Farmville, Cityville and Zynga Poker.  They have also been the buyers of related domains in recent times.

I didn't buy the magazine, but I did check tonight if the article was on the VF online site, and it is.

Zynga’s games are expected to claim at least $850 million in earnings this year. David Kirkpatrick, author of The Facebook Effect, says, “Zynga could account for as much as 10 percent of Facebook’s revenues this year, a lower percentage than last year but still very significant.” “We’re going to have billions of people on social networks, so if a third of the people on Facebook love games, about a third don’t, and a third are indifferent, you’re still talking about hundreds and hundreds of millions of people playing Zynga games,” says famed venture capitalist John Doerr, of Kleiner Perkins, which has invested heavily in Zynga.

Interestingly, Pincus has been involved in tech for 15 years in SV, but Zynga is his first big score.  Goes to show that most people who appear to be an overnight success really were many years in the making.

You can find the article at:


Tuesday, May 10, 2011

Importance of a Domain - How it Affects your Brand

I just received a link today to an interesting article that spells out the importance of a domain name to your brand and business.

The article is written by Canadian Jonathan Reinink of Compass Creative.  Compass Creative is a company in Ontario that deals in brand design and brand development.  The article talks about using a .ca vs other extension, but more importantly why the choice of your domain to your business is a key consideration.

It is the first article in a series that Jonathan plans to write about domains, and I think a lot of his points are fair as to the state of domain names today.

Some of his key points are:

Today of course, start-ups struggle to get quality domains due to lack of availability.

The more concise your domain name is, the easier it is to recognize, use and share. People want to talk about you. Make it easy for them.

Make it easy to type, easy to say, and most importantly, easy to remember.

While prices from domain name registrars remain around $15, more desirable names are being purchased by domain investors and resold for much more.

To read the full article click here