I just received a link today to an interesting article that spells out the importance of a domain name to your brand and business.
The article is written by Canadian Jonathan Reinink of Compass Creative. Compass Creative is a company in Ontario that deals in brand design and brand development. The article talks about using a .ca vs other extension, but more importantly why the choice of your domain to your business is a key consideration.
It is the first article in a series that Jonathan plans to write about domains, and I think a lot of his points are fair as to the state of domain names today.
Some of his key points are:
Today of course, start-ups struggle to get quality domains due to lack of availability.
The more concise your domain name is, the easier it is to recognize, use and share. People want to talk about you. Make it easy for them.
Make it easy to type, easy to say, and most importantly, easy to remember.
While prices from domain name registrars remain around $15, more desirable names are being purchased by domain investors and resold for much more.
To read the full article click here