A Look Back at 2007 Auction Reserves for NN.com LL.com NNN.com and more

DomainReport.ca

Just how far have price expectations and sales come for LL.com, NN.com and NNN.com domains?  And even NNNN.com?

I was cleaning out some of my old computer folders and files yesterday and came across a document called "Master Auction Domain List TNYC07".  This was the auction inventory list for the T.R.A.F.F.I.C. 2007 Live Auction run by Moniker on June 21, almost 8 years ago.

It was very interesting to look at some of the reserve ranges on domains that were up for auction back then, compared to how they are selling now.  You can see for yourself what I mean as I've listed some examples below.  There was only one NNNN.com on the auction list, maybe because they weren't even worth putting to auction back then!  I've also included some other interesting domains and extensions.

Domain    -     Reserve range

342.com  -  $5,000 to $10,000 each
431.com
449.com
461.com
472.com
481.com
482.com
483.com
492.com
493.com
494.com
497.com
534.com
547.com
593.com
624.com
634.com
643.com
674.com
694.com
697.com

46.com  -  $50,000 to $100,000 each
62.com
82.com

YQ.com  -  $50,000 to $100,000 each
ZN.com

QR.com  -  $100,000 to $250,000 each
HY.com
VB.com

EC.com  -  $250,000 to $500,000

Some other interesting domains and reserve ranges:

FT.net  -  $10,000 to $25,000

SO.net  -  $25,000 to $50,000

U6.com  -  $10,000 to $25,000

MT.org  -  $10,000 to $25,000

Jody.com  -  $25,000 to $50,000

Toy.net  -  $5,000 to $10,000

1415.com  -  No reserve!

SEO.io  -  $1 to $5,000

I would say .mobi price expectations were much higher back in 2007, although some below are good keywords:

GovernorsIsland.mobi -  $250,000 to $500,000

Pay.mobi  -  $100,000 to $250,000
Scores.mobi

Home.mobi  -  $50,000 to $100,000 each
LAX.mobi
Press.mobi

Heshe.mobi  -  $25,000 to $50,000 each
Manhattan.mobi
NewYorkLawyers.mobi
Vacations.mobi

Europe.mobi  -  $10,000 to $25,000 each
FlightReservations.mobi
GiveToday.mobi
Rooms.mobi

I don't know if any of these domains actually sold back then, all this information tells is what the asking price reserve range was for each domain, so these domains could have been purchased back then in the given range.  I'll take all the NNN.com please!  Many of the good keyword .com's and LLL.com's I saw on the list were pretty close to what you'd expect the price range to be today, but the short numerics and LL.com's have jumped quite a bit judging by recent sales comparables.

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