New media needs new domains.
When you register a domain name, you never know if the word or term will have different or new meanings in the future. Or if a company or tv show will pop up at some point using the same name.
Fashion Star is going to be a new tv reality show for NBC. The domain FashionStar.com was registered back in 2001 and is currently owned by a person in Korea. The domain is on a Sedo landing page. You'd have to think the traffic to this domain is going to increase once this new show debuts. Fashion Star is a good brandable term, and it also looks like there is an online game called Fashion Star. Will NBC want to acquire this domain name?
The new show will involve Jessica Simpson in a mentor role, and Elle McPherson as host.
The network said Monday that Simpson will help guide contestants in the series "Fashion Star" as they compete for a multimillion-dollar contract to launch their own brand.
Elle McPherson will host the show, which NBC promises to be a "true spectacle" taped in front of a studio audience and featuring music, dancers and models along with weekly challenges for the contestants.
"NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson," said Paul Telegdy, NBC and Universal Media Studios executive vice president. "With an almost billion-dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers."
Producers of "Fashion Star" include former NBC executive Ben Silverman, and Dan Cutforth and Jane Lipsitz of Magical Elves, original producers of "Project Runway."