First off Happy Thanksgiving to all those in the USA celebrating today! One of the things domainers who had short .com's at the start of 2015 need to be thankful for is all the Chinese buyers who showed up this year with big budgets. Those 'crappy' letter LLLL.com and NNNNN.com you might have had a year ago today, wondering what kind of future they would ever have but you still held on for some reason, are now able to give back some holiday spending money, a year end profit, and maybe a nice family vacation.
The Chinese Domain Invasion of 2015 is the big story of the year. A lot has been written on it, and many profits have been made on domains that you could get for reg fee price just a year or two ago (even a few months ago!). The impact of this to domainers must have been what the British Invasion felt like in the 60's to music lovers.
I think the next big story of 2015, leading into 2016, will be what happens to all the new gtlds that were registered starting about a year ago when they all began their rollouts. Some of the ones I know that are coming due include:
I'm sure many wish they had spent those new gtld dollars on rounding up LLLL.com and NNNNN.com's at the end of 2014. How much farther we all would have been ahead!
I think domainers will be looking over their new gtld's with a new set of eyes, keeping their best and letting others drop. I'm guessing more will be dropped than kept, but maybe not.
Some of the things that make it hard to continue holding new gtld's:
- Limited aftermarket. If you haven't had any inquiries in a year on that great new gtld you registered, then it might be hard to renew, especially if you can allocate those funds to something else. Sales have been spotty, and often it's the best of the best that sell.
- Many new gtld's have $20, $30, $40 or higher renewal prices. Hard to compete with .com and others at $8 renewal. Good on those new gtld's that are keeping their renewal prices competitive.
- Other places to spend that renewal money. Short numeric and letter domains in .net, .org, .xyz, .info etc seem to have interest picking up. Some of those have first year renewal prices that are crazy low, so easy to enter that game.
The new gtld's may just need more time, many of their proponents even say it's a 5 to 10 year game for mass recognition and adoption. To me, some Black Friday new gtld renewal specials sound like a good idea right about now.
So if you bought new gtld's in the past year, will you be renewing most of them as they come due?