In the last few weeks it has been well known in domaining circles that the domain name Sex.com is coming up for auction.
Today I saw an article on the front page of Yahoo on this upcoming auction. It's always interesting to see how the mainstream press covers domain name news. As the auction gets closer we'll probably see more and more related news to this event.
Highlights of the article:
DOM Partners LLC, a New Jersey lender that backed a 2006 purchase of the domain name for a reported $14 million, is foreclosing on the Internet property, and is due to auction it on March 18 at New York law firm Windels Marx Lane & Mittendorf LLP, according to legal notices.
Sex.com may be the most valuable domain name in the world.
Richard Maltz, an auctioneer at Maltz Auctions who is running the sale, said on Monday there was considerable interest in it. "We don't know who's serious and who's not, but prospective bidders need a $1 million certified check. It should be interesting."
Link to full article: